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Information
In contemporary China, people often pray and burn incense before starting an endeavor, wishing for smooth progress. An intriguing example of this practice is the folk tradition called "God Pageant Ceremony" in the Zhangzhou Development Zone of Fujian Province. During the God Pageant Ceremony, participants dress up as deities and parade through the streets. To rejuvenate this ritual and connect it with contemporary culture, I launched the "Divine Frequencies Festival" This initiative modernizes the God Pageant Ceremony tradition, targeting a youthful audience and family, blending it with elements like electronic music and a dynamic social media presence.
My project, comprising brand development, social media campaigns, a mobile app, and innovative 3D product and packaging designs, is aimed at creating a visual identity that both resonates with a modern audience and honors traditional values. By presenting God Pageant Ceremony in a fresh, accessible format, the Divine Frequencies Festival seeks to revitalize this cultural heritage, ensuring its relevance and appeal to today's generation.